Senior Social Media Manager

Are you a sparky, detailed, big-hearted social media aficionado with a knack for social engagement? Do you have a passion for crafting compelling narratives that captivate audiences? Do you spend your weekends trawling the hottest new places to eat and drink? If this sounds like you, come and be the Social Media Manager at Dishoom! Please note this is a fixed-term maternity cover role (9-12 months).

What you’ll be doing

• Oversee our presence on all major social media platforms, with a focus on Instagram and Tiktok. You’ll be pushing out great, story-led content, as well as playful, social-first tactics and driving engagement
• Manage our freelance videographers. Serve as the main point of contact for them, providing direction and feedback to drive success
• Collaborate with the broader team to create a dynamic social calendar, supporting our overall marketing strategy and aligning messaging around upcoming initiatives
• Work closely with Guest Services on community management, helping them address customer enquiries, feedback, and concerns. Be the point of escalation for any challenging or complicated comments
• Contribute to photography and videography shoots, working closely with the Creative team, by providing creative direction where needed and ensuring brand consistency. Help maintain relationships with production partners, ensuring high-quality deliverables within budget constraints
• Be part of the team that creates compelling content in an agile way and using an iPhone (which will involve both photography and videography) that resonates with our audience, hops on the trends that are right for our brand, and aligns with our values
• Craft and edit on-brand copy for all posts, across the varied platforms.
• Responsible for managing social media budgets and optimising spend
• Curate UGC and manage stories to showcase everything that’s happening in Dishoom cafes
• Regularly analyse social media metrics and prepare reports to track performance against key objectives
• Support our Head of PR, Social and Partnerships on an ad hoc basis, suggesting ideas - for example - for London-based collabs

About You

• Spent 3–5 years running social media (ideally in food, drink or hospitality), and you know how to build campaigns that truly land.
• Got a track record of sparking engagement, creating content that people don’t just see, but feel moved to like, share and talk about.
• Natural storyteller with a sharp creative eye, tuned into what makes imagery, words and ideas resonate.
• Clear, warm communicator who loves collaborating and building relationships across teams.
• Calm under pressure, able to juggle priorities with good cheer, and thrive in a fast-paced, ever-changing environment.
• Fluent in social tools and analytics, and just as comfortable diving into data as you are dreaming up ideas.
• Hands-on, sleeves-rolled-up, and happiest when you’re part of a team creating something brilliant together.
• Got a real love of food and drink, and ideally a curiosity for South Asian culture too.
• Worked with agencies before, and you know how to guide them with clarity and kindness.
• Above all, you’re tenacious, entrepreneurial and energised by working in a place that’s creative, non-corporate, and full of heart.

Perks, benefits and good things

• A huge summer festival (our Dishoom Family Mela), a brilliant Christmas bash, and Babus’ Day Out.
• Regular team events and a weekly get-together lunch at Dishoom HQ (Babu House).
• 25 days holiday, plus bank holidays (and extra days off for the Mela and the Christmas party).
• Dishoom Black Card a monthly allowance to treat friends and family to a meal in our cafés.
• Delicious food on shift when working in our cafés.
• Subsidised gym and yoga membership.
• A hefty discount network helping you save on everything from groceries to getaways.
• Strong support for personal development.
• An extra day off to take your little one to their very first day of school
• After 5 years a once-in-a-lifetime educational trip to Bombay, giving you the chance to experience the culture, flavours and stories that shape all that we do.

About Dishoom

Dishoom and Permit Room are managed by a team of Babus* led by co-founders Shamil and Kavi Thakrar. The first Dishoom opened in Covent Garden in 2010, and Dishoom now has cafés in London, Edinburgh, Manchester, Birmingham, Brighton, Cambridge and Oxford. It also has delivery kitchens and an online store. Shamil, Kavi and Naved Nasir published their first book, “Dishoom: From Bombay with Love” in 2019. In both Dishoom and Permit Room, a meal is donated to charity for every meal served 25 million meals have been donated so far.

Working at Dishoom will give you a vibrant immersion into Indian cuisine and hospitality. The team ethos and culture are really strong - so much so that we’ve just been recognised as one of the UK’s Top 10 Best Places to Work by the Sunday Times. Everyone works together, creativity is encouraged, and each day brings new opportunities to learn.

Salary:

Sometimes things aren't an exact match. Maybe your skills are awesome, but don't tick every box or the salary needs a little tweak. We're way more interested in finding the right person. So, if this role has your name all over it (or almost!), go ahead and apply!

At Dishoom- everyone is welcome. We are committed to having an inclusive and diverse workplace and strongly encourage people from all backgrounds, identities and experience to apply for roles with us.

*Babu can be a term of respect in India but is more frequently used to refer to bureaucrats behind desks who don’t do much.