Restaurant Marketing Manager

DISHOOM LEEDS & NORTH RESTAURANT MARKETING MANAGER

We are opening our newest Dishoom in Leeds this summer – serving up Bombay comfort food, all-day dining, and big-hearted hospitality in a beautiful new space.

You’re a big-hearted and first-class marketing babu (manager), leading local marketing for Dishoom’s north England cafés, and overseeing Dishoom’s position as one of the top eating and drinking destinations. You’ll ensure an exceptional guest experience at every touchpoint; responsible for creating brand enhancing marketing plans that directly impact and increase local trade in our cafés.

You’ll have a deep understanding of Leeds’ restaurant scene, as well as the city at large, and be totally focused on creating a thriving café that delights guests and grows brand advocacy. From the start you’ll be helping to shape our restaurant opening and introducing Dishoom to new audiences. In Manchester and Liverpool you’ll manage your team to ensure local marketing plans are tailored to each of the café’s specific goals, challenges and opportunities, ensuring that covers’ targets are achieved.

This is a fast-paced, varied role requiring exceptional relationship-building, commercial thinking, and the ability to bring Dishoom’s ‘Dharma’ to life. You'll be monitoring performance closely, continually uncovering new opportunities, and delivering experiences that support the specific goals of each of your cafés.

KEY RESPONSIBILITIES

COMMERCIAL & STRATEGY

• Define the annual local marketing strategies for our Leeds and Liverpool cafés, and oversee plans for Manchester, ensuring all are fully aligned with central marketing plans.
• Create and deliver the Leeds-specific marketing plan in partnership with the Head of New Openings, Head of Restaurant Marketing, and your GM and Area Manager.
• Manage a team of 3 - a full time Marketing Manager based in Manchester, and part time team members in Liverpool and Leeds (Café Team who spend dedicated time on local marketing each week). You’ll ensure they have clear direction, and follow our Local Marketing Playbook to support local marketing goals.
• Track restaurant performance analytics across operational, guest and marketing metrics, doubling down on what’s working, pulling back on what’s not, and sharing learnings across the wider team.
• You’ll build an expert understanding of exactly how your cafés are performing across dayparts, and the factors that are influencing performance.
• You’ll report weekly and monthly on headline wins and and losses, including monitoring the effectiveness of promotions to optimise and improve performance.
• Manage the overall Local Marketing budget for our Leeds, Liverpool and Manchester sites, ensuring effective spend across promotions, events, collateral, and local initiatives.
• Look for opportunities to grow Dishoom Store product sales in a natural way that is not harmful to the guest experience.

BRAND COMMUNICATIONS

• Ensure all in-café and promotional activity is executed to brief, and achieve desired results - feeding learnings back to central teams.
• Work with Brand Marketing Managers to support cultural and seasonal campaigns and collaborate with Café Teams to deliver hosted events and external activations.
• Partner with the Customer Experience, Brand, PR, and Creative teams to shape a compelling communications roadmap for café activity that excites our guests.
• Own each café’s external digital footprint - ensuring up-to-date information and strong visuals across external platforms and 3rd Party Listings.

RELATIONSHIPS & COMMUNITY

• Build meaningful relationships to keep Dishoom top-of-mind within local communities and become ‘the face’ of your café.
• Actively introduce potential guests to Dishoom—via email, social platforms, in-person local community engagement and local networking, and hosting pop-ups / events outside of café.
• Facilitate strong knowledge sharing between central and Café Teams

TEAM LEADERSHIP & SUPPORT

• Coach, support and develop a high performing team, ensuring local marketing responsibilities and objectives are achieved.
• Build strong relationships with your Café Teams, helping to create an army of brand ambassadors that are engaged and up-to-speed on marketing activities.

WHAT YOU BRING

• Experience in marketing, PR, sales, events or a similar community-facing role.
• A deep understanding of Leeds’ and the broader northern restaurant scene, as well as the local neighbourhood dynamics.
• A natural relationship-builder who thrives on meeting people and connecting communities.
• Commercially savvy: able to read data, spot opportunities, and pivot quickly.
• Excellent stakeholder and line management experience - as we open new restaurants this role has the potential to build in responsibility and manage more locations.
• A guest-obsessed approach with strong instincts for hospitality, storytelling, and brand advocacy.
• Highly organised with the ability to manage competing priorities across multiple sites.

HOW WE'LL SUPPORT YOU

We deeply care about making Dishoom an awesome place to work and have some of the best team events and benefits around, including:

• Regular team events, including a huge summer festival (our Family Mela) and Babus day out and Christmas party.
• Food from the café menu when working in cafes.
• Dishoom Black card with a monthly allowance for treating friends and family in our cafes in your own time.
• Access to a huge discount network saving you money on everything from flights to groceries.
• Subsidised yoga & gym memberships.
• Ongoing support to continue your personal development.
• Team members who work at Dishoom for 5 years are invited to attend Bombay Bootcamp – an incredible once-in-a-lifetime guided tour of Bombay with our co-founders (over 200 people attended last year)!
• Plus you’ll be in a team of super smart, supportive and ambitious people – all working to create something career-defining in terms of a place for our team to work.

*Babu can be a term of respect in India but is more frequently used to refer to bureaucrats behind

At Dishoom - everyone is welcome. We are committed to having an inclusive and diverse workplace and strongly encourage people from all backgrounds, identities, and experiences to apply for roles with us.